“Creative” is not a department at our agency. We expect it from everyone within the organization. You aren’t just defined by one little role. We’re all defined by really trying to create standout ideas. And we also expect insightful thinking. And that means always having a point of view. I don’t care if you’re the receptionist, or if you are a new copywriter, you have to have a point of view about anything. It’s not just about shiny objects or the latest and the greatest products, it’s about how they add value to human behavior. And you have to be very, very insightful to uncover that.”

1 month ago · Notes